Purple Shampoo for Gray, Silver, and Blonde Hair

Introducing BTW Co’s Fragrance-Free Purple Shampoo

Neutralize Yellowing and Enhance Hair’s Natural Beauty

BTW Co’s fragrance-free Purple Shampoo is an unscented, natural solution for Shine Silvers, Brighten Blondes, and tone down brassiness in Silver, Gray, and Blonde hair. This unique shampoo works effectively to neutralize the yellowing caused by styling product buildup and environmental damage.

Enriched With Exceptional Nourishing Moisture

Intensive Care for Silver and Color-Treated Hair

BTW’s Purple Shampoo is meticulously formulated to meet the intense moisture needs of Silver and Color-Treated hair. The plant-based cleansing formula and effective, gentle brighteners not only lock in moisture, but also provide a balanced brightening effect that enhances your hair’s natural beauty.

Cruelty-Free and Commitment to Quality

Ensure Your Satisfaction Without Compromise

BTW Co is committed to providing quality hair care products without animal testing. Leaping Bunny approved, our Purple Shampoo is cruelty-free. Feel good about every strand of hair you care for with BTW Co.